ICON by Bruce Weber
During his stay in Prague, Weber shot a major fashion and cultural editorial for Italy’s ICON magazine titled Love Letter to Prague — a photo story that blends both fashion imagery and spontaneous documentary elements captured around the city.
Instead of a traditional studio fashion shoot, Weber brought his camera into real-life locations around Prague, including dance studios and a local boxers’ gym. These settings became backdrops for the ICON story, giving the fashion images an authentic, lived-in feel against Prague’s urban and cultural fabric.
The Prague shoot wasn’t just about glamorous models or staged outfits — it also captured the personalities of the people Weber photographed. In the boxers’ gym, for example, he found subjects with “the look of old Hollywood tough guys,” and made images that blend raw character with editorial polish.
Although focused on people and personalities, the editorial implicitly pays tribute to Prague itself — the city’s energy, its blend of historic and contemporary life, and its capacity to surprise and inspire a photographer of Weber’s stature while he was in town for his own retrospective exhibition My Education at the Stone Bell House.























ICON by Bruce Weber
During his stay in Prague, Weber shot a major fashion and cultural editorial for Italy’s ICON magazine titled Love Letter to Prague — a photo story that blends both fashion imagery and spontaneous documentary elements captured around the city.
Instead of a traditional studio fashion shoot, Weber brought his camera into real-life locations around Prague, including dance studios and a local boxers’ gym. These settings became backdrops for the ICON story, giving the fashion images an authentic, lived-in feel against Prague’s urban and cultural fabric.
The Prague shoot wasn’t just about glamorous models or staged outfits — it also captured the personalities of the people Weber photographed. In the boxers’ gym, for example, he found subjects with “the look of old Hollywood tough guys,” and made images that blend raw character with editorial polish.
Although focused on people and personalities, the editorial implicitly pays tribute to Prague itself — the city’s energy, its blend of historic and contemporary life, and its capacity to surprise and inspire a photographer of Weber’s stature while he was in town for his own retrospective exhibition My Education at the Stone Bell House.























ICON by Bruce Weber
During his stay in Prague, Weber shot a major fashion and cultural editorial for Italy’s ICON magazine titled Love Letter to Prague — a photo story that blends both fashion imagery and spontaneous documentary elements captured around the city.
Instead of a traditional studio fashion shoot, Weber brought his camera into real-life locations around Prague, including dance studios and a local boxers’ gym. These settings became backdrops for the ICON story, giving the fashion images an authentic, lived-in feel against Prague’s urban and cultural fabric.
The Prague shoot wasn’t just about glamorous models or staged outfits — it also captured the personalities of the people Weber photographed. In the boxers’ gym, for example, he found subjects with “the look of old Hollywood tough guys,” and made images that blend raw character with editorial polish.
Although focused on people and personalities, the editorial implicitly pays tribute to Prague itself — the city’s energy, its blend of historic and contemporary life, and its capacity to surprise and inspire a photographer of Weber’s stature while he was in town for his own retrospective exhibition My Education at the Stone Bell House.






















